Masters of Catering and Hospitality in Saudi Arabia

Established in 2009, Asrar United began with a dream of limitless possibilities. Headquartered in Jeddah, we have grown to become a leader in luxury catering and fine dining across Saudi Arabia. Our success is built on relentless efforts, dedication, and the pursuit of excellence, allowing us to deliver world-class experiences for both B2B and B2C clients.

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Trusted Partners

Numbers That Tell Our Story

At Asrar United, our organizational structure is designed to ensure e ciency and excellence across all services we o er. The leadership is driven by our CEO, who provides strategic guidance and direction to ensure the company remains aligned with its mission and vision.

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Executed across VIP, Weddings & Corporate

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Years of experience in Luxury Catering

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Meals/Day Served during Hajj Operations

Services

Our Culinary Experiences

Asrar United offers a wide range of comprehensive catering services tailored to various sectors, ensuring personalized and high-quality dining experiences for every client.

Our Culinary Brands

Creative seafood fusion, blending international flavors with modern presentation.

Oriental and international sweets crafted for unforgettable occasions.

Major Projects

Unveiling Success: Years-long Story Of Dedication And Triumph

Asrar United has managed numerous high-pro le projects across various sectors, demonstrating our ability to handle large-scale catering with precision and professionalism. Here are some of our key projects

Healthcare Projects

Healthcare Projects

We have partnered with
leading healthcare institutionslike Dr. Samir Abbas Hospital and Masar Al Amal to provide tailored food services for patients, sta , and visitors, ensuring patient satisfaction through our attention to dietary and clinical needs.

Mass Volume Projects

Mass Volume Projects

Our reputation for excellence in large-scale catering includes ITAQAN College, ESG Females Campus, and Laureate College. Our largest project, Service Al Mashaer during Hajj, served over 7,000 pilgrims in Mena and Arafat
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WWE Shows

VIP & Event Projects

VIP & Event Projects

Asrar United has been the trusted catering partner for VIP events such as Saudi Motorsport Company functions, WWE, and the Super Spanish Classico, delivering luxury dining experiences for prestigious events. Additionally, we have catered banquet services for royal family events with King Salman and Crown Prince Mohammed bin Salman.

Testimonials

What our partners said about us

"The meals provided by Asrar United have made a significant difference in our patient recovery rates. Their attention to detail in meal planning has been exceptional."

Dr. Samir Abbas Hospital
Head of Dietetics

“Le Traiteur by Asrar United has been an integral part of WWE’s success in Saudi Arabia, ensuring that our crews and talent are well-fed, hydrated, and taken care of during our events. Their commitment to service, attention to detail, and exceptional food quality have made them more than just a catering partner – they have become part of the WWE family.”

Jeremy Shand
Director, WWE

“The Sweet Factory made our wedding unforgettable with their stunning dessert presentation. The sweets were as delicious as they were beautiful.”

Luxury Wedding Planner

“Working with Asrar United changed how we handle daily catering. Their punctuality, quality, and professionalism set a new benchmark for institutional dining.”

Eng. Khalid Al Qahtani
Operations Director, ITQAN College

“Their healthcare catering is more than service — it’s part of the healing process. Every meal is thoughtfully prepared to meet our clinical standards.”

Dr. Nora Al Harbi
Chief Nutrition Officer, Masar Al Amal Hospital

“Every event they touch feels effortless. Asrar’s team brings elegance, warmth, and creativity that elevate every wedding experience.”

Yasser Bin
Luxury Wedding Planner, Riyadh

Awards & Recognition

At Asrar United, our unwavering dedication to excellence, innovation, and quality has earned us numerous accolades and certi cations that re ect our commitment to setting the highest industry standards.

ISO 22000:2005 Certi ed – Ensuring world-class food safety management across all operations.

HACCP Certi ed – Meeting the highest standards of food hygiene and safety compliance.