About us

Who We Are

Founded in 2009 and headquartered in Jeddah, Asrar United has become one of Saudi Arabia’s leading catering and food & beverage companies.

Vision

“To be the Kingdom’s benchmark for luxury catering and hospitality, trusted by individuals, corporations, and global events.”

Mission

“To deliver world-class catering and dining experiences across Saudi Arabia by combining culinary expertise, innovation, and exceptional service.”

Our Experience

With more than 15 years of expertise, Asrar specializes in delivering world-class catering solutions across mass-volume, healthcare, corporate, VIP events, and weddings.

Experienced team

Meet Our Team

Adil BinLaden

Adil BinLaden

Chairman

Seasoned Managing Director and visionary entrepreneur with over three decades of leadership. Since the 1990s, he has overseen portfolios including Le Traiteur, C-Salt, and The Sweet Factory, recognized for quality and innovation in F&B and hospitality.

Chef Mahmoud Al Hawari

Chef Mahmoud Al Hawari

Director of Culinary Operations

Industry-leading Director of Culinary Operations with 27+ years of experience in luxury hospitality, fine dining, catering, mass catering, and culinary innovation. Oversees all culinary and operational aspects, combining unmatched expertise in food and beverage management with visionary leadership.

Abdulrahman Altayyib

Head of Strategy & Marketing

Mohammed Abdullah

Guest Relations Manager

Mohammed Sobhi

Finance Manager

Rashed Bukhari

Business Line Manager

Mustafa Mohammed

Logistics Manager

Tony Mbardi

Catering Manager

Afif Abassi

Executive Chef

Mohammad Sobhi

Quality of Service Specialist

Skandarani Mhmd Ramzi

Executive Head Chef

Let’s Cater Your Next Experience

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